Blog #4: SimpliSafe

1.   For this blog, you will reflect on your impressions & experience with SimpliSafe.  Even if you feel you know the company well, please go to the website at http://simplisafe.com, check-out the attachment & watch this ad https://www.youtube.com/watch?v=CjTQGScvrLM&feature=youtu.be so you have a strong sense of what the company is about & how you feel about it.

a)    How would you describe what SimpliSafe offers in just a sentence or two? 

A comprehensive home security solution that is lower cost and a project you can do yourself in an hour.

b)   Is their approach different from other home security companies?  If so, in what way/s?  Is this important to you or not - why?

Yes. It is different since you can install it yourself. This Is not important to me since I would rather pay someone to do work that will impact the look of my house. Any time that I do anything that impacts the look of my house I like to hire someone that is meticulous and will do the job in terms of spending the needed time to make the system look right in the context of the appearance of my house and work properly.

c)    What do you think the founders of SimpliSafe wanted to accomplish?  Name 3 things you think they value & why?  How do you feel about this?

A cost effective, completely reliable system that is different than the competition that a burglar can’t defeat by cutting the phone line.

2.   Just like people, each brand has a “personality” – a look, tone and way of communicating that makes you feel a certain way.
 

a)    Based on what you see, what are 3 words you’d use to describe the “personality” of SimpliSafe?  Do you find this appealing or not – why?

The desktop alarm makes me think of the Google desktop assistant or the Amazon Alexa.

3 words to describe: different, innovative, intrusive (since it sits on a table)

b)   Imagine that SimpliSafe came to life as a person.  Describe what you envision, including work, hobbies, where/who he/she lives with, style & behavior.  Then, upload a picture that depicts him/her & explain why you chose it?

Forrest Gump – different. Fighting for acceptance. (yeah, I really mean this). Do you still need a picture?

c)    What other brands (in any category outside of home security) have a similar personality that you can imagine the SimpliSafe person “hanging out” with?

None. I look at home security as a commodity like electricity because you expect to be always on and working properly.

3.   Go back onto the SimpliSafe website:

a)    What specifically do you notice & connect with?  What images, words, descriptions or tools do you especially like?  Feel free to take/upload screen shots of favorite elements.  Describe why these things connected in particular?

The house diagram with the layout of the devices and the hover over feature to show how they worked and function was good. The rest was not remarkable and did not stand out.

b)   Anything you do not connect with/like.  Please be specific & describe why?

The website did not grab my attention except for as described in (b) above. (This is same the question guys)

c)    Why does SimpliSafe seem like a good fit for you/your family vs. other home security companies?  What specifically makes you say that?

It is a good fit for a starting out homeowner that is trying to save money. It is not for a high income big house owner that wants the system to be ubiquitous and not stand out with table top monitors.

d)   Was there anything that made you nervous or held you back from trying SimpliSafe?  What could SimpliSafe have done to better address this?  Anything SimpliSafe should do differently/offer to make it an even better fit for you?

No. If I ever have a need to set up a system quickly I would buy the system.

4.   Choose an image from the Internet of the person/home who you think is most likely to use SimpliSafe - explain why?  How is this person different from the people who choose other home security brands?  Do you relate more to the SimpliSafe user or another brand user (from Blog #3) – why?

Image: a new young family that has 1-2 kids that is staring out that needs to save money. They use it because they need to save money and get a system installed quick.

5.   Are there any other products or services SimpliSafe doesn’t offer that you wish existed to help protect your home?  Do you feel SimpliSafe could provide these things in the future?  Do these things “fit” with SimpliSafe, in your opinion?

No.

6.   Finally, based on your SimpliSafe impressions & experience with this blog, create an ad that would convince someone like yourself to buy SimpliSafe.  Feel free to use a combo of words, images & even your own drawings.

“Starting out in your first home. Need to save money and get a system installed quickly. Try simply safe. You will have same day security and save money in the process”

THANK YOU!